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Fabrice Burtin on encouraging brand innovation (Or, Why the Opposite House in...
I’ve come to appreciate the insight of Fabrice Burtin in comments on this blog, on Twitter, and through articles written on his own website. In this telephone interview, we discussed many topics...
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Guidelines for Budget Planning: A Quick Guide for General Managers
What’s the best way to budget for digital communications? That wording is important, because this topic covers more than just marketing. It includes technology that touches other areas of your...
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How to Embrace Change (Instead of Being Afraid of It)
Geraldine Daly is a strategy consultant based in Ireland with an extensive background in hospitality (@TweetieBirdies on Twitter). On today’s call, she explains why we need to stop being afraid of...
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Recipe for Success: Six Ingredients in Rapidly Rising Brands
If success leaves clues, you should spend a lot of time analyzing thriving companies. That’s my mission here: trying to identify common elements of success that you can apply in your situation. There...
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Make a stop-doing list
There is a seemingly infinite number of things you could be doing to promote your hotel. It might be more helpful to create a stop doing list. (As suggested by Jim Collins in Good to Great) Looking...
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How to maintain interest in your hotel after opening (Advice from Tuncel Toprak)
It’s one thing to get media attention when opening, but quite another to keep people coming back after that. But Tuncel Toprak, owner/manager of the Witt Instanbul Suites seems to have done it very...
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Five hotel marketing themes I will champion in 2011
Thanks to Scott Ginsberg and others, I’ve been impressed with the value of having a few core ideas to “champion” in everything I do. Here’s the five themes that will be infused into my work in 2011:...
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A Social Business Manifesto for Hotels
Social technologies are rapidly changing the way companies communicate and operate, and I believe we’ll look back on 2011 as the point this trend quickly accelerated. Because of this, I’m focusing all...
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How to recruit a social media assistant
Recently, a hotel manager I know was looking to hire a social media assistant. While I generally recommend making use of the people you already have in-house instead of hiring outside for social media,...
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What role should outsourcing play in hotel marketing?
Since I began publishing this website, I was never a big fan of outsourcing marketing. I preferred the model of recruiting a social media ambassador from within your company (hiring someone to assist...
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